Zoltán Váradi
International commercial leader
Building, fixing and scaling B2B businesses across Europe & CEE
20+ years of commercial leadership across Europe & CEE — from Sales Manager and General Manager to leading B2B businesses across market entry, commercial transformation and turnarounds — with full P&L ownership and dealer/distributor ecosystem development.
I build and lead B2B businesses — from market entry and commercial build-out to turnaround and profitable growth.
Making a real impact in complex markets by understanding the system, identifying the levers that matter, and acting on them.
Positioning
I build, fix and scale B2B businesses in international markets, with deep hands-on experience across Central & Eastern Europe.
My work goes beyond sales management. I identify the structural levers across market, customers, people, process, product, tools and governance—then turn diagnosis into action. From greenfield market entry and turnaround to business-model validation and commercial architecture, I build operating models that scale.
What I solve
Commercial leadership challenges where growth, market entry and transformation require more than sales execution.
01 — Market entry & CEE expansion: from discovery to validated GTM and investment decisions.
02 — Commercial transformation: from fragmented activity to a focused, measurable commercial engine.
03 — Turnaround: diagnosing structural causes and rebuilding the operating system.
Selected track record
20×
KRAMP Hungary growth over nine years
Turnaround
KUHN Agricultural Machinery
3
Countries built from zero at KRAMP
A selection of commercial challenges where the work went beyond sales to improve how the business operated.
Kramp
Building a commercial engine
Challenge
A small base needed to evolve into a scalable commercial operation across Hungary, Romania and Bulgaria.
Approach
Segmented markets, built acquisition and keep-and-grow disciplines, embedded CRM, coaching and performance management, then expanded through validation-first country development.
Outcome
Hungary grew roughly 20× over nine years. Romania progressed from an export-market test to an approved country-development investment with local legal, team, webshop and logistics structure.
Retail development: issued a No-Go recommendation after KPI-based analysis.
Investment should follow evidence, not precede it.
KUHN AGRICULTURAL MACHINERY
Turnaround & operating system
Challenge
A loss-making dealership was taken over by the OEM factory, after which I was appointed Managing Director to lead the structural turnaround.
Approach
Reworked contracts, organization, commercial process, CRM, customer segmentation, performance reviews and local-group alignment.
Outcome
The operation restored profitability from Year 2 onward.
A turnaround is complete only when the rebuilt system can scale.
Javelot
Market validation & No-Go
Challenge
The expectation was rapid CEE scaling, but market readiness was unclear.
Approach
Conducted structured CEE market discovery to test market readiness and commercial potential. Used field insight, market research and customer dialogue to challenge the initial scaling hypothesis.
Outcome
Delivered an evidence-based strategic recommendation on whether to accelerate CEE investment.
Market validation is a strategic decision tool, not a sales activity.
AGROPARK — TRANSFORMATION BLUEPRINT
Enterprise diagnostic & transformation blueprint
Challenge
An interim executive mandate in a large-scale B2B business required an enterprise-level view of commercial and operating performance.
Approach
Designed an integrated blueprint across commercial organization, governance, people, process, tools, CRM/data, KPI and incentive logic.
Outcome
Established a transformation architecture connecting commercial strategy with a sustainable operating model.
Sustainable growth requires an operating system—not just more sales activity.
Reference
“A strategic and senior business developer who successfully built our CEE go-to-market presence from scratch.”
Félix Bonduelle
CEO & Co-Founder · Javelot
“A leader who combined strategic clarity with operational execution — restructuring the organization and restoring profitability.”
Dr. Mátyás János Borsy
Attorney at Law, LL.M. · KUHN Agricultural Machinery Hungary
Operating logic
Complexity → Diagnosis → Levers → Action → Impact
Understand the system before prescribing the solution. Separate symptoms from structural causes, validate the business hypothesis with market evidence, make an explicit Go / No-Go decision, then build people, process and tools around the chosen direction.
Structure before control
Capabilities
Commercial Leadership & Team Performance
Market strategy & entry
Revenue architecture
Partner & channel systems
Executive Alignment & Governance
About
From account management to managing director, my career has focused on building and improving businesses in complex markets — from greenfield market entry and underperforming operations to newly acquired businesses. I’ve worked inside Dutch, French, Swiss, German and Hungarian matrix organizations across agricultural machinery, aftermarket distribution, AgTech/IoT, automotive retail and lubricants. Along the way, I’ve led teams from a handful to double-digit headcounts.
Working mode
Available for international permanent or interim executive assignments. CEE, Europe and EMEA scope preferred; remote or hybrid by default, with purposeful travel. Typical value: diagnose → define the intervention → execute the critical levers → build a sustainable operating model.
Based in Hungary · Hungarian (native) · English (C1)